A recent survery of ours found that while 93 percent of women think wearing makeup to bed will harm their skin, only about 6 in 10 women are actually taking the time to clean their face before turning in every night.

If you need a motivating factor to begin, get this: makeup and dirt left on the skin can clog pores and dull skin’s natural radiance. So give your face a fresh and luminous look by taking care of your skin the right way: removing makeup, washing, exfoliating and moisturizing.

Remove makeup: Effective makeup removal is the first step in a nightly skin cleansing routine. Use POND’S^® Luminous Clean™ Wet Cleansing Towelettes to remove makeup from your face. The signature diamond weave cleansing cloths help gently draw out trapped makeup and reveal luminous skin. Our cleansing towelettes remove even the most stubborn, long-wearing makeup – including waterproof mascara!

Wash: In addition to removing makeup, washing your face removes excess buildup that can occur throughout the day like pollutants, oils, and debris. To wash your face effectively use lukewarm water to open pores. Water that is too hot or too cold can irritate the skin. Then apply cleanser in a circular motion. Make sure you rinse cleanser completely from your skin. Giving one extra rinse will only help to further remove any remaining debris. After washing, pat, don’t rub your skin dry. Patting is gentler to your delicate facial skin.

Exfoliate: You may not know it, but your body is producing new skins cells all day, every day. And while your body naturally sheds dead skin cells, some of them do not shed as completely as they should, which can lead to skin irritation and clogged pores. Generally speaking, exfoliating once or twice per week should leave your skin feeling softer and healthier. However, if you find that your skin is irritated by exfoliation, consider decreasing frequency. Use our POND’S® Exfoliating Renewal Wet Cleansing Towelettes with microbeads to gently exfoliate and help renew your skin’s natural radiance.

Moisturize: After cleansing, moisturize to help keep your skin looking plump and hydrated. Apply moisturizer in circular motion to encourage blood flow, which in turn helps skin look more luminous. It is especially important to moisturize during winter weather as skin loses up to 25% of its ability to hold moisture during winter months. To combat your winter skin woes, moisturize regularly.

Start implementing an effective cleansing routine today to achieve radiant skin!